Seoul, Korea, June 27, 2014

SK Telecom, Korea’s leading telecommunications company, and a global leader in innovation, has signed a strategic alliance to partner with Fishtree, provider of one of the world’s leading learning platforms. The partnership is focused on offering new and combined solutions for classrooms all over the world, with leading hardware, software and content solutions. The announcement was made during the Enterprise Ireland trade and investment mission to Korea led by Minister for Jobs, Enterprise and Innovation, Richard Bruton TD.

Both companies have joined forces to deliver secure, collaborative, personalized teaching and learning, easily accessible on any device.  The solutions allow access to personalized lessons and resources for both teachers and students; provide powerful analytics in real-time, and deliver differentiated support to every student automatically.

Combining Innovation

Both organizations are considered pioneers in their respective fields, engaging with schools and educators around the world. The two are looking to drive increased access to solutions that will empower teachers and instructors, and help to increase engagement and retention amongst students. The companies have combined their innovations to form more complete and better-supported solutions, easily integrated with any learning environment.

Speaking from Seoul Minister Bruton said: “Increasing exports by Irish companies is at the center of the Government’s Action Plan for Jobs, and emerging markets like Korea play a huge part in this.  Today’s announcement by Fishtree, a highly innovative technology company based in Dublin, that it has signed a strategic alliance with one of the biggest companies in Korea is a great example of the pioneering work being done by our great companies. I wish Fishtree and SK Telecom every success with this exciting new alliance and look forward to working with them in the future”.

A Strong Alliance

Kim Yoon Soo, Head of the Smart Learning Business Division for South Korea Telecom, has described the goals of the alliance, stating: “This partnership aims to create synergies by mutual efforts through integrating technologies and global marketing, so that we expand the base of smart learning business together. As a strong alliance, we will find the best way to become a world leading smart learning service provider with the quality required.”

Terry Nealon, CEO of Fishtree, further stated: “Fishtree is delighted to partner with SKT as they look to expand their offering to schools all over the world.  We both have a similar commitment to empowering teachers and engaging students through the use of mobile technology and collaboration tools, as well as the most powerful learning platform available in Fishtree. As one of the world’s leading telecommunications companies, they have long led the way in the use of software and mobile technology and this partnership will be a beacon for the rest of the world, not just in great products but great support for teachers and students.”

“Fishtree has already been recognized by the SIIA as the leading provider in education solutions for any device and that fits perfectly with an incredibly innovative company like SK Telecom”, said Mr. Nealon.

About SK Telecom

SK Telecom (NYSE: SKM, KSE: 017670) is Korea’s leading telecommunications provider with more than 27 million subscribers, which accounts for more than 50% of the total market. The company was established in 1984, reaching KRW 11.6 trillion in revenue in 2008. SK telecom was the first to launch and commercialize CDMA, CDMA 2001x, CDMA EV-DO and HSDPA networks, and it currently provides cellular, wireless internet, mobile media, and a global roaming service, among others. For more information, please visitwww.sktelecom.com or email press@sktelecom.com.

About Fishtree

The vision of Fishtree is built around the core value that every student deserves the opportunity to have a personalized learning experience, tailored to suit the individual. Fishtree is dedicated to creating learning environments that meet the needs of students and teachers who are already transforming education, but who need the tools offered by technology to push the envelope further, and to meet the needs of 21st century learners. At its core, the platform is focused on learning relationship management, personalization, content recommendation and learning analytics. Its main aim is to empower every teacher, and engage every learner. Whether working with students in the classroom, or students in flipped and blended learning environments, at home, in schools, or on mobile devices, Fishtree provides the tools teachers, students, parents and administrators need to improve instructional outcomes. To learn more and to get free trial-based access to the system, visit http://fishtree.com or contact us on press@fishtree.com.